Transcription: The concept of Uru is to do what we've always done, but do it better. All we've ever wanted to do at Cyan Worlds is make more immersive worlds, make places that are more interesting to explore. And Uru is the next evolutionary step in what we've always wanted to do. Comparing Uru to other games out there on the market I think is very difficult because we're looking to do something completely new and completely different. This game is about exploration. It's about rich environments, detailed worlds. It's about story. It's about the history of the people that used to live in these environments. ...